Data threshold is a feature in GA4 that is designed to prevent site visitors' privacy. Heavily sampled exploration Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. In other words, Users are a calculated metric, similar to engagementRate, average session duration, or pageviewsPerSession. When you click on the red triangle-shaped sign, you will see that the warning says: "Google Analytics has applied thresholding to this card and will only display the data when the. the data in the cards when the data meets the minimum aggregation. Campbell River $37,000 $42,500 $62,500 $75,000 Courtenay-Comox $34,500 $45,500 $58,000 $65,000 Duncan-N. When a report contains Age, Gender, or Interest Category (as a primary or secondary dimension, or as part of an applied segment), a threshold may be applied and some data may be withheld from the report. Minimum Takedown Threshold shall have the meaning given in Section 2. When analyzing GA4 reports, you may come across the warning message "Thresholding applied. Analytics for beginners. 3. Consent Mode restricts GA4’s use of cookies and some data collection when an indication of consent has not been given. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Add a metric of ‘ event count ’. Data thresholds are applied toThe Data quality icon provides information about the data you are seeing in a report or exploration. Here are four GA4 tips to get you up and running. Use a running sum to get the days with 30+ in the previous 90 days. Unlike Universal Analytics, GA4 focuses on tracking users across devices and platforms. Indicates the recommended minimum number of completion queue entries to aggregate per interrupt vector before signaling an interrupt to the host. This aggregation can result in the loss of granularity in the data, which may not be ideal for users who require highly detailed insights. In UA, you could select. Data thresholds are applied to pre1. 2. If you are encountering data gaps in your GA4 results, the cause is likely GA4 Data Thresholding. Restoration Threshold means, as of any date, the lesser of (a) two and one-half percent (2. The native methods available in GA4 have certain limitations. Add a dimension of ‘ event name ’. This feature is particularly activated when the user count is low in a. The table’s name is events_YYYYMMDD, where those Y’s, M’s, and D’s are replaced by the actual date. Google signals. Therefore, you can receive the same information as through the original API but you. If an output row in the query result does not meet that constraint, it is automatically redacted; this lets you automatically enforce minimum aggregation thresholds while providing. To better understand effective survey design, we spoke with customer experience experts Patrick Lambert (VP of CX at Dig Insights) and Andrew Park (VP of CX…1) Predict the future. Data freshness is how long it takes Google Analytics to collect and process an event from your property. Check out our full guide on Consent Mode to learn more. First off, Google may not be applying the same kind of models to requested data as in GA4 itself - data aggregation differs depending on the time frame it is requested in. Data thresholds are applied toHead to your GA4 account and select the Admin tab again. Making filter elements. I've seen and used extensions/plugins for Excel and Google Sheets, but there are certainly more options. Because these identity spaces are used in all. The first 10 GB of storage per month is free. What you'll see. Compare high-level metrics. By making it free, they have effectively devalued data. Where it appears You can find the DatThe Data quality icon appears at the top of every report and exploration in Google Analytics and provides information about the data you are seeing. The Google analytics reporting api may allow for additional dimensions and metrics but they are it's a. Data thresholds are applied to preattack. The exact threshold that triggers thresholding is not publicly known, but it is generally believed to be around 50 users or. If you're looking for By Month in the built in User Acquisition Report, you'll probably have to create a custom report. Specified in the URL path and not the body. Aggregate from 26% to 17%; Achieve AZE2 (5/7 reporting no balance) Also not sure if its a thing but aggregate available credit will soon increase to 50,000. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. You can learn more by selecting the Data quality icon. Audiences and remarketing. The thresholds have been raised to “more than $480” for the gifts and travel reimbursements aggregation thresholds and “$192 or less” for the de minimis exception for gifts and travel reimbursements that do not have to be aggregated. When you select the Traffic acquisition report, you’ll notice that the report defaults to the Default Channel Grouping view of data. Learn more. Set up your GA4 Configuration tag within your GTM container code. GA4 Explorations: Advanced GA4 Reporting. You are seeing a small percentage of the available data for the selected dimensions and metrics. According to data privacy experts, this technique can be treated as: part of a risk minimization strategy. Predictive Revenue (pRevenue) Predictions are obtained using a model trained on the 28 days most- recent days of data and predict the behaviour of. Universal Analytics’ average time on page metric. Then click on Save. You can learn more by selecting the Data quality icon. The concept of data thresholding is new to Google Analytics 4, and was not part of the Google. You can learn more by selecting the Data quality icon. Enter your website. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. In a window function call, aggregate function clauses can't. Where it appears You can find the Dat The Data quality icon provides information about the data you are seeing in a report or exploration. Bounce Rate. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. However, at the same time, the warning message. In simple terms, data thresholding works by. While GA4 is not a complete departure from Universal Analytics, the new features do take a little. Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the. Session is based on session_start event. After you’ve implemented consent mode for at least 7 full days, Google Ads may have enough data to report the uplift. Aggregation with GA4xBigQuery ・Link to BigQuery: Dig deeper into issues on a per. In our tests, the threshold kicked in when less than 35 users had triggered the. . Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. For example, you can't create another audience once you create 100 of them. Thresholds are applied to prevent anyone viewing a report from inferring the demographics or interests of individual users. Minimum thresholds in GA4. If you want to track custom threshold events (10%, 25%, 50%, 75%, etc. GA4 Data Thresholds are in place to protect the individual identity of the web users. You can increase certain limits (but not event/parameter character limits) by upgrading your property to Google Analytics 360. The browser from which user activity originated. You can learn more by selecting the Data quality icon. When the aggregation analysis rule is added to a configured table, it enables the member who can query to run queries on the configured table. Indicates the recommended minimum number of completion queue entries to aggregate per interrupt vector before signaling an interrupt to the host. As a consequence, your reports are subject to data thresholds. The Data quality icon provides information about the data you are seeing in a report or exploration. So if the aggregate of small items not capitalized due to being lower than the threshold is lower than the materiality, then your threshold is set correctly. If subjectToThresholding is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. To learn more about the optional aggregate clauses that you can pass into this function, see Aggregate function calls. The GA4 data model means marketers can structure data more intuitively. I've recently transitioned to GA4 and I can't seem to do this. Data thresholds are applied to preAbout predictive metrics. Option 1 is to choose the “daily export option. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Select the Engagement rate and Bounce rate metrics. These differences are expected, and are explained below. These metrics include: Engaged Sessions: How many sessions resulted in one or more of the criteria mentioned above. Data thresholding in Google Analytics 4 (GA4) is a measure designed to protect user privacy by preventing the identification of individual users in reports and explorations. The default GA4 scroll event has 3 serious disadvantages. (See Card 2 in the image) Threshold Applied – Google Analytics has applied thresholding to this card and will only display the data when the data meets the minimum aggregation thresholds. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. For that, simply go to Configure in the left navigation bar. MetricAggregation. Engaged session is an important event to measure the performance. These constraints are in the form of COUNT DISTINCT (Column) >= Threshold. Click on the option “Data Filters”. ". 1 gigabyte equates to approximately 600,000 Google Analytics events or 5x the above sample data. Go to Google Analytics and sign in to your account. Data thresholds are system defined. If subjectToThresholding is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. While each of these activities is a separate session, Google Analytics 4 can use four different methods to unify them into a single cross-device user journey: User-ID. When the number of users or events in a report is too low, GA4 will hide the data to prevent anyone from being able to identify individual users. The send time in minutes threshold can be set to 0 so that any campaign that meets the minimum subscriber threshold is. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. In Analytics Canvas you go to the “Add data” toolbar menu, then select Google Analytics, and pick which of the profiles (or multiple profiles if you like) you want to do the analysis on. If you want to analyze a different goal, or multiple goals, then just include those too. Sampling in GA4 might occur if you use the advanced features in Google Analytics and you pass a certain events threshold. 5. Cardinality is the number of unique values assigned to a dimension. established by CMHC, and are intended to reflect the minimum income required to afford appropriate accommodation in the private market. . It is possible for a request to be subject to thresholding thresholding. The integration also retrieves aggregate reporting for campaign data, including job ID, sent, delivered, bounces, opens, clicks, and unsubscribes. If you have enabled Google Signals on your GA4, and the user count falls below the threshold for a given date range, it will withhold the data. BigQuery is essential in many cases, such as configuring a complex dashboard that won’t trigger GA4 API data limits, creating a standard report or. You can learn more by selecting the Data quality icWhat Are GA4 Data Thresholds? GA4 Data Thresholds refer to the minimum amount of data required for GA4 to display specific types of information. Requests are limited to 8 dimensions within a nested request. One of the biggest challenges I faced when shifting over to GA4 was cardinality. Manage data. With the daily approach, a table of all your GA4 data is created and exported to BigQuery at the end of each day. Data models. In this article, you’ll. The criteria for applying thresholding are generally proprietary information. Data thresholds are applied to preGA4 greatly simplifies the process of tracking interaction events like user scrolls, searches, clicks and link-follows, and video engagements. Device ID. You can learn more by selecting the Data quality icon. In addition to engagement rate, you can see other metrics that are based on engagement. These include: Export costs from GA4 to BigQuery. Analytics creates a single user journey from all the data associated with the same identity. Set up a GA4 Property. g. Understand why your data may differ depending on where you see it. Google Analytics allows for a data processing delay of 24-48 hours. Minimum aggregation constraints will allow you to set conditions for output row returns. Device ID. Time on Page” are named such that you might assume they would report similar values. #2 The data threshold is independent of the data sampling. 1) Navigate to the settings in your GA4 account. I've spoke with Google and this was their response: "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation threshold. Google Analytics 4 sets quotas on the property level, which means that when you meet the quota, it affects all users. Where it appears You can find the DatTo see the total of organic search traffic in GA4, you can go to the Traffic Acquisition report. This is an underlying metric showing you the average time your webpage was in the focus of your user. Learn more About consent mode impact results. Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. If you want to see your percent_scrolled parameter in your GA4 reports, you need to create a Custom definition. Click on the option “Data Filters”. Queries may include events, custom variables, and custom dimensions and metrics. Scroll down until you see the Filter State section. You can see the ‘store visit rate’ metrics in all the three store visits reports in Google Analytics: Here, store visits rate is calculated as 6,293 store visits / 1,508,500 sessions = 0. Seamlessly switch between Google Analytics and GA4 conversion metrics to identify any gaps in your metrics. Learn more. Check out our full guide on Consent Mode to learn more. Minimum thresholds in GA4. The new users metric is. GA4 provides a variety of privacy-focused improvements from Universal Analytics, the most significant of which is the default IP anonymization feature. " What you'll see. Descubra Google Analytics 4, la nueva generación de Analytics que recoge datos basados en eventos tanto de sitios web como de aplicaciones. 2. If you are not tracking users by ID however, it appears (based on experience) that events will always have a warning triangle with "thresholding applied", even with a. These thresholds exist to protect user privacy and ensure data accuracy, making them an. When your property collects more data than the sampling limit for explorations, Analytics uses a sample of the available data in your explorations. However, GA4 also comes with some challenges and changes that require careful attention and interpretation. Help Center. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Data thresholds are applied to preFor iOS apps, you must collect IDFA to automatically derive the Age, Gender, and Interests dimensions. There is no limit on the number of distinctly named events for web data streams. Data thresholds are applied to preTo access the cohort, you select "Analysis" in the main menu of your Google Analytics profile. Where you store the data for your application is a critical part of your data analytics infrastructure. There’s a certain threshold when sampling happens. Try AgencyAnalytics free for 14 days! 5. With predictive metrics, you learn more about your customers just by collecting structured event data. Precision-recall by threshold — Shows how your model performs on the top-scored label along the full range of confidence threshold values. In GA4, you can only create custom dimensions with the ‘Event. Learn more. Where it appears You can find the Dat Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. Standard vs Advanced Reports in GA4. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. For example, you can show only paths with a minimum number of users or events, or paths that occurred on selected browsers or operating systems. 5%) of the replacement value of the improvements at the affected Project as of such date, and (b) $500,000. Bounce Rate, a much-debated metric in the Universal Analytics world, is making a bit of a comeback. Why Does GA4 Apply Data Thresholding?. What’s more, data anonymization is a great way to prove that you’re making all possible efforts to ensure the security of your users’ data. You can learn more by selecting the Data quality icon. You can learn more by selecting the Data quality icon. Maximum operator. You can also have 25 registered user. Aggregate is. Data thresholding refers to the inaccessibility of data in your reports when the user flow falls below a minimum threshold. This means if the count of users for an event is below a certain limit, GA4 will withhold that data (also called thresholding). #3 Data thresholding is not the same as data cardinality (which results in the (other) row. If this function is used with the OVER clause, it's part of a window function call. GA4 also features new reports and enhanced Universal Analytics features. It is. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. This alert icon indicates that GA4 has applied Data Thresholds. Count operator. Data thresholds are applied to preInstead of having a tracking ID like in Universal Analytics, in GA4 it’s referred to as your measurement ID. In Scrolls, enable the scroll tracking option, and click Save. 1. For details, see the Google. At minimum, you will be dealing with the Device ID. Data thresholds are applied to prePlease note that the political contribution, “pay to play,” threshold remains at $17,500. Precision-recall by threshold — Shows how your model performs on the top-scored label along the full range of confidence threshold values. A higher confidence threshold produces fewer false positives, which. However, you can make changes in Google Analytics that decrease. You can learn more by selecting the Data quality icon. Build GA4 Fundamentals Into Your Table. Here’s how to do it, according to Google: On the top right of the report, click Customize report. ”. Google Analytics provides event-scoped and item-scoped metrics to help you measure interactions with products or services on your website or app. I've attempted disabling Google…GA4 also has resource settings that allow users to activate data collection in BigQuery cloud storage. The criteria for applying thresholding are generally proprietary information. Can I know if GA4 has applied thresholding to my API request? google-analytics-api. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. This threshold is usually activated when the user count is too low in a. Integrations. Seamlessly switch between Google Analytics and GA4 conversion metrics to identify any gaps in your metrics. This can true even if you apply secondary size, filters otherwise other report modifications. You can learn more by selecting the Data quality icon. The versionName (Android) or the Bundle version (iOS). – Nick McCurdy. Aggregate thresholds If you want to control the collective impact that certain activities, workloads, or connections can have on your data server, you can define aggregate thresholds. You can learn more by selecting the Data quality icon. The capex threshold should be set in a way that the total amount of items expensed in profit or loss is not material. We have some crazy cool prizes to win at this year's MeasureSummit. You can also customize a report and create an exploration to include. , connecting to Google Ads), manual data import, data proprietary to Google, and more. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Manage data. Add a comment. Let’s say you set the threshold of CU 1 000. Not true (at all). Cookie confusion – The hard truth about GA4’s progress when it comes to cookies and consent and the General Data Protection Regulation (GDPR). The calculation is the total user engagement duration seconds divided by the total number of sessions. Where it appears You can find the DatWhat you'll see. GA4 Explorations help to uncover deeper insights in your data. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. When the number of unique users falls below a certain threshold, the data is aggregated and displayed as a range. Install Google Tag Manager container code on your website if you don’t have it already. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Note: The option you choose does not affect data collection or processing. [GA4] About the (other) row When you view a report that surfaces a large amount of data, you might notice less common values grouped under an (other) row. If you already use Google Analytics all you need to do is click Admin > Create property to set up your brand new GA4 property. The maximum value for this option is 99%. Data Storage. Line charts can plot a single dimension with up to five metrics, or two dimensions with a. What exactly is minimum aggreation threshold in GA4? - Google Analytics Community. Why data may be withheld from reports and explorationsIf you have limited access to data in a report or exploration, it may be because a data threshold has been applied. 'Thresholding' means that data will only be displayed in the cards when it meets the minimum aggregation thresholds set by Google Analytics. Save your time. When the data in a report or exploration is limited due to data thresholds, the data quality indicator at the top of the report includes the message, "Google Analytics has applied thresholding to one or more cards in this report and will only display the data in the cards when the data meets the minimum aggregation thresholds. 1. Each data stream has a unique measurement ID. In this case, the aggregation time and/or the aggregation threshold may be reset/restarted upon the associated register write. Data thresholds are applied to preIn GA3, users can use custom dimensions and metrics to add information to collected data. Storing GA4 data in BigQuery is very cheap, with smaller eCommerce sites not hitting the free threshold for months or years, and bigger clients only paying as little as $10/month. # If `subjectToThresholding` is true, this report is subject to thresholding and only returns data that meets the minimum aggregation thresholds. 0. You can learn more by selecting the Data quality icon. You can learn more by selecting the Data quality icon. Migrate from UA to GA4. Aggregate Nearly Full Threshold Percent This optionally specifies the percentage at which the aggregate is considered nearly full, and above which an EMS warning will be generated. Head to your GA4 account and select the Admin tab again. Where it appears You can find the DatThis help content & information General Help Center experience. Manage accounts, properties, and users. Data thresholds are applied toThe Data quality icon provides information about the data you are seeing in a report or exploration. The bounce rate is the percentage of sessions that were not engaged. Here, you can see the different ways there are to identify your users. Geography – pay special attention to this with a global customer base. You can learn more by selecting the Data quality icon. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!). Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Data thresholds are applied to preStep-7: Now select your GA4 property from the new overlay that appears on the right-hand side of the clicked account: Step-8: Now click on ‘Connect’. It means if the website or blog post gets less traffic or is currently new then you will not get much information about your website data in google. You can learn more by selecting the Data quality icon. The mark typically appears at the top of the report. Follow the below steps to create a User Lifetime report using predictive metrics. The store from which the app was downloaded and installed. One of the most important aspects of GA4 reporting and analysis is report thresholding in Google Analytics 4. 1. Why data may be withheld from reports and explorationsIf your report or exploration is missing data, it may be because Google Analytics has applied a data threshold. Second, it means that GA4 can give you a lot more insights into what people are doing on your site or app. Google Ads and attribution. To learn more about the optional aggregate clauses that you can pass into this function, see Aggregate function calls. GA4 count of users and new users. In GA4, event parameters are used instead. Another notable change to DDA in GA4 comes with the functional improvements made to the underlying methodology. Where it appears You can find the Dat500 per app user per day (for app data streams) For example, you might see 700 distinctly named events if users on different app instances trigger different events. Select Reporting Identity. KEY COMPONENTS OF GA4 IMPLEMENTATION Identify DL, Hard- Coded Tags & MP usage Discover Design Implement Launch Prepare Tool Ecosystem Solution Design Stakeholder Interviews. This reporting identity uses the user ID, but if that’s not available then it goes with Google signals if that’s enabled. You may only have one which is already selected. One potential means of doing this is by using “Consent Mode”. Analytics creates a single user journey from all the data associated with the same identity. Data thresholds are applied to preLimitations of the default scroll event in GA4. Search. ". There are several best practices and performance considerations to keep in mind when using affinity audiences. To learn more, see Data thresholds. 0. It is possible for a request to be subject to thresholding thresholding and no data is absent from the report, and this happens when all data is above the thresholds. only mention it because vantage score on creditwise shows that as the minimum for "Excellent". a way to prevent personal data security breaches. Select Show all, if visible. It is one of a number of measures taken within the platform to protect and increase privacy. A higher confidence threshold produces fewer false positives, which. The aggregation rule in public procurement. '. Maximum operator. Google specifically states that their intent is to prevent you from “inferring the identity of individual users based on demographics, interests, or other signals present in the data. Highest score (default) Date modified (newest first) When you see this it typically means that sampling is being. 3. Where it appears You can find the DatDifferences in Native GA4 and Looker Studio Reports. Unspecified operator. Examples of Aggregate Threshold in a sentence. Aggregate in GA4x Looker studio ・Direct linkage with GA4: Check KPI and monitoring dimensions and metrics. The Data quality icon provides information about the data you are seeing in a report or exploration. Understand the likelihood of user behaviour using one of the 3 predictive metrics available in Google Analytics 4. Let’s get familiar with these topics so that, just. Google Analytics. These limits are typically applied when presenting small data sets in a report. Aggregate thresholds often, but not always, enforce concurrency control in cases where you need to limit the number of certain activities running at the same time. If you have not. Refer to the Universal Analytics section if you're still using a Universal Analytics property,. A Guide to Reporting in GA4. In Google Analytics 4, each metric may have its own unique minimum threshold, dependent on. Aggregate by client id and date. According to data privacy experts, this technique can be treated as: part of a risk minimization strategy. If you haven't already, create a GA4 property for your website or app in your Google Analytics account. What is Data Thresholding in GA4? Data threshold is a feature in GA4 that is designed to. Each phase is designed to signal to developers how they should think about each metric: Experimental metrics are prospective Core Web Vitals that may still be undergoing significant changes depending on testing and community feedback. The Google analytics GA4 data api is a brand new api, released as part of GA4. The Data quality icon provides information about the data you are seeing in a report or exploration. Average Engagement Time. If you were to. For example, Analytics doesn't process the 26th user. Analytics 360: 100M sessions at the view level for the date range you are using. You can learn more by selecting the Data quality icon. The main aspects for which you will be billed are storage and analysis. Average engagement time is available in Explorations, Customization, and Custom Insight. What you'll see. Count operator. What you'll see. Viewed 117 times. You can export data from GA4 to Excel either manually (2 ways) or automatically. Select the Engagement rate and Bounce rate metrics. While there is no way to eliminate the GA4 data thresholds, as shown above there are several ways to work with reporting options to avoid encountering the thresholds. Pick a date to fully switch overGA4’s “Average Engagement Time per Session” and Universal Analytics’ (UA) “Avg. Where it appears You can find the DatThe Data quality icon provides information about the data you are seeing in a report or exploration. All procurement over $17,500 and less than the contracting unit’s new, higher bid threshold (window contracts) are subject to those laws. The Data quality icon provides information about the data you are seeing in a report or exploration. 4. 3 events are displayed when user-related metrics are not applied. a way to prevent personal data security breaches. You can learn more by selecting the Data quality icon. As per Google "Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity of individual users. The Data quality icon provides information about the data you are seeing in a report or exploration. Heavily sampled exploration Configuration limits. In the reports snapshot, GA4 rounds the numbers, but you can see the users reported in GA4 is about 8% lower than what’s seen in UA. What you'll see. GA4 Properties are limited to 50 custom dimensions and 50 custom metrics (which is a huge increase from standard Google Analytics!).